Building a social network site that builds the bridge from virtual social contact to real-life social contact has one major issue: trust. If you don’t get the users to trust other users, or more importantly the service you’re offering, you can kiss your dear internet company goodbye. But where to start building that necessary trust?
Well, I’ve found an interesting introduction on a book called Trust Agents, written by the Web 2.0 gurus Chris Brogan and Julien Smith. They state that companies should profile themselves on the net as a ‘trust agent’. The keyword to reach that status is personal approach: the company should spontaneously and sincerely try to help their clients. It’s almost like becoming one of your clients’ best virtual friends.
I believe this is actually the most effective approach we could implement to make our users forget their trust issues. The article ‘The Science of Building Trust With Social Media’ on mashable.com backs up Brogan and Julien’s point. That article claims videos are more efficient to reach your users and to solve crises like for example a clear lack of user trust.
In short: first point on the agenda is hiring someone the camera loves, because he or she will function as our very own ‘trust generator’.
Well, I’ve found an interesting introduction on a book called Trust Agents, written by the Web 2.0 gurus Chris Brogan and Julien Smith. They state that companies should profile themselves on the net as a ‘trust agent’. The keyword to reach that status is personal approach: the company should spontaneously and sincerely try to help their clients. It’s almost like becoming one of your clients’ best virtual friends.
I believe this is actually the most effective approach we could implement to make our users forget their trust issues. The article ‘The Science of Building Trust With Social Media’ on mashable.com backs up Brogan and Julien’s point. That article claims videos are more efficient to reach your users and to solve crises like for example a clear lack of user trust.
In short: first point on the agenda is hiring someone the camera loves, because he or she will function as our very own ‘trust generator’.
Sources:
http://www.molblog.nl/bericht/hoe-trust-agents-reputaties-maken-en-breken/
http://mashable.com/2010/02/24/social-media-trust/
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