The French fashion brand Louis Vuitton is planning a large scale advertising stunt this week. On the 7th of October they are going to launch their new fall-summer collection for 2010 by Marc Jacobs with a live fashion show on Facebook. This will enable anyone to follow the show which will take place at the same time in Paris. Louis Vuitton, like many other brands, already had a fan page on Facebook where fans could follow the latest news, but they are the first to bring a fashion show live on the popular medium. This new take on advertising is bound to be copied by many and to be watched worldwide.Louis Vuitton has already been advertising on the internet excessively. They created an interactive site featuring video’s of the three American astronauts Sally Ride, Jim Lovell and Buzz Aldrin. These three were also featured in the series of pictures made by Annie Leibowitz for the brand to celebrate the 40th anniversary of the famous lines “One small step for man and a giant leap for mankind”. Louis Vuitton is also active on Twitter.
What we should take into consideration when creating our own social network is that this is a new and fun way of advertising. A lot less annoying and more effective than the pop-ups that block your entire screen.
To all the fashionista’s out there: Wednesday 2:30 PM (Paris Time) on Facebook. Don’t miss it!
Sources:
http://www.knack.be/weekend/nl/mode/nieuws/articles/a16162-article.jsp
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