Like any much-discussed phenomenon, social networking sites have to deal with their own set of prejudices. I would like to counter two of them: generally, one tends to think that SNS are mainly meant to entertain teenagers and twenty-somethings. Next to that, many people believe that social network sites are counterproductive when it comes to doing business. Employers are distracted from exercising their job, they get fired because of an unfortunate Facebook status, .... However, SNS can also stimulate enterprises. Today, there is a whole new range of websites that render endless business networking opportunities for professionals. They provide advice, offer various business tools and help entrepreneurs to find investors or new employees.
LinkedIn is probably the most popular and well-known social network site for businesses. It helps people to use mutual acquaintances to open doors that might otherwise be closed. Another example is Ryze, a SNS specifically for entrepreneurs. Very targeted forums are its strength. And have you ever heard from JumpUp? This is an entirely free website that offers resources such as a calculator that helps you predict the possible cash flow of your business. And last but not least, there is Go Big Network, a community of start ups that tries to match businesses with investors.
For more information, check out the following video from ABC News:
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