Sites such as Facebook, Twitter and Netlog are very popular with marketeers and investors. Their importance is reflected in the way these sites are treated by other media, e.g. tweets of famous people are regarded as reliable sources with news value. Provocative Facebook groups can cause a real controversy.
Nevertheless, a few cracks are showing up. For example, the user numbers of Twitter are not rising anymore. Twitter has been a hype so far, but it could become a victim of its own success. The expectations may have been too high, which might lead to a huge disappointment.
MySpace, Xanga and Frienster are examples of how the success of a Social Networking Site can fade away. In theory, the same could happen to Facebook and Twitter. However, Twitter does not need to worry yet as the statistics are still in its favour: its users are nowadays more active than ever.
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