Social media ROI

The social media revolution is a fact. Not to participate is to miss the point entirely, especially as a business. According to Socialnomics, over 300.000 companies are present on Facebook. Those engaged in social media are said to pass their competitors in both revenues and profits. Investing in marketing through social media is a lot cheaper and above all, a lot more profitable. Dell sold $ 3,000,000 worth of computers on Twitter. Ford invested 25% of marketing spending in social media and as a result, they were the only US car company that did not need a government loan. This Youtube video features more impressive numbers on the ROI of social media:

Our own social network site will hopefully be able to benefit from these numbers. A large part of our revenues should stem from advertisments. 71 % of companies plan to increase their investment in social media by an increase of 40 % because of the low cost marketing and the traction. If we can reach even a small number of these companies, DinnerDate should thrive.